Economics of Boutique Fitness
Zojambula masewera olimbitsa thupi zikuyandikira. Mukhoza kupeza zipangizo zamakonozi pamakona onse -SoulCycle, Pure Barre, Orangetheory Fitness , Bikram Yoga , ndi malo osungiramo masukulu omwe amagwira ntchito kumsika wamakono. Kumbali imodzi, ndi zozizwitsa zokhazokha, zomwe zimatanthawuza kuti pali mwayi wambiri kusiyana ndi kale lonse kuti mutenge thukuta ndikupeza ntchito yomwe mumakonda.
Komano, makalasi olimbitsa thupi nthawi zambiri amakhala okwera mtengo, nthawi zambiri kuyambira $ 20 mpaka $ 40 pa gulu limodzi. Chitani katatu pa sabata, ndipo mukuyang'ana kuwononga ndalama zambiri pachaka pa chizoloŵezi chanu chochita masewera olimbitsa thupi.
Chowonadi ndikuti, masitolo a masitolo si otsika mtengo wothamanga. Amafuna antchito ogwira ntchito ndi okondwa pa chiŵerengero chapamwamba kwambiri cha ophunzitsira-makasitomala kuposa chizolowezi chochita masewera olimbitsa thupi. Iwo alibe mwayi wopezeka pomwe mamembala angagwiritse ntchito malo ndi zipangizo pa nthawi yawo. Izi zikhoza kuchepetsa kupindula chifukwa zipangizo zimangopanga ndalama pokhapokha makalasi akugwiritsidwa ntchito, ndipo kukula kwa kalasi kuli kochepa chifukwa cha malo komanso zipangizo zopezeka.
The Economics of Boutique Gym Prices
Chitsanzo cha bizinesi chingayang'anire mbali ziwiri. Kwa mwiniwake wa studio, zingakhale zovuta kudzaza makalasi, kulipiritsa lendi kapena kukhala ophunzitsa ... ndi makina opanda pake mwamsanga amakhala masukulu osungidwa.
Komabe, chifukwa cha mabotolo omwe amapeza bwino, osati magulu okhawo omwe amadzaza, koma amatha kukhala okonda mapemphero, kumene makasitomala samafuna konse kuchoka ndipo gulu lililonse liri ndi mndandanda wadikira.
Zambiri zachuma zimathandiza kupanga mapulogalamu ambiri otchukawa: pamene kufunika kumaposa (mwachitsanzo, makalasi akhala ndi ndandanda yayitali yaitali), mitengo ikuwonjezeka.
Choncho kumene studio yatsopano ikhoza kusunga mtengo wotsika kwambiri pa $ 15 mpaka $ 25 pagulu, ma studio odziwika bwino akhoza kulipira mopitirira $ 25 mpaka $ 40 pa sukulu popanda kuphwanyika diso.
Mwa kuyankhula kwina, studio imodzi yomwe ili ndi malo kwa makasitomala 30 ikhoza mosavuta kulikonse kuchokera $ 600 mpaka $ 900 pa kalasi . Kwa ma studio omwe amachititsa makalasi anayi kapena asanu patsiku, mosavuta amawononga $ 20,000 pa sabata .
Zoonadi, pali ndalama zomwe zimagwiritsidwa ntchito-ntchito, zipangizo, lendi, zothandizira ndi zina zotero-koma panthawi yamtengo wapamwamba, studio ingapindulitse phindu lopanda masewera olimbitsa thupi.
Kodi Zojambula Zamakono Zili Zofunika Kwambiri?
Pano pali vuto-kodi ndilofunikiradi kuti tigwiritse ntchito $ 200 mpaka $ 300 pamwezi pa zofanana ndi makalasi apadera pa sabata? N'zoona kuti palibe yankho losavuta, ndipo ndithudi, aliyense ayenera kudzipangira yekha zokhudzana ndi zofunikira komanso zopindula, koma chifukwa cha zambiri zomwe angapeze kuchita, n'zovuta kuti mulingalire mtengo wamakono ochita masewera olimbitsa thupi. Taganizirani zotsatirazi musanatenge kachikwama kachiwiri kachitidwe kanu:
Ubwino wa Studios Zamakono
- Ophunzitsidwa Bwino Kwambiri. Masukulu ambiri osungirako malonda amasiya njira zawo kuti apeze alangizi abwino pa malo awo, komanso amapereka maphunziro owonjezera pa studio yawo. Izi zikutanthauza kuti nthawi zambiri mumakhala ndi zochitika zabwino komanso zopindulitsa mukamaphunzira ku studio yogulitsa zinthu.
- Zamakhalidwe ndi Zamtundu. Masukulu ambiri ogulitsa mabotolo amachititsanso kuti pakhale kukondana pakati pa anthu a m'kalasi komanso kubwereranso kumudzi. Si zachilendo ku studio kuti alandire zochitika zachikondi kapena kupereka gawo la kalasi iliyonse 'phindu kwa mabungwe osapindula.
- Ganizirani Njira Yomwe Yophunzitsira. Ngati muli ndi chikondi ndi mtundu umodzi wa maphunziro, kaya ndi kuvina, njinga zamoto, kapena yoga, mumakhala "mutapeza fuko lanu" ndikuwongolera chikondi chanu pazochita padera.
Zojambula za Zojambula Zamakono
- Mtundu Wamtundu Wochepa. Inde, mukudziwa pamene mutseketsa sitima ya ma cyema , mukhala ndi masewera oyendetsa njinga. Ndipo inde, nthawi zina pali magulu osiyanasiyana osiyana siyana. Vuto ndilo, bwanji ngati mutatopa ndi njinga zamatsenga pambuyo pa masabata angapo kapena miyezi ingapo, koma mwakhala mukugulitsa ndalama zambiri mumembala? Masitolo osindikizira samapereka kalasi zosiyanasiyana monga momwe machitidwe ena amachitira nthawi zambiri.
- Kukonzekera Zoperewera. Zojambula zamakono zili ndi mitundu iwiri yokonzekera zoperewera. Choyamba, iwe umachepera ndi nthawi yomwe studio imakhala. Ngati samapereka makalasi omaliza masabata, kapena ngati maseŵera a mpira wa mwana wanu mwadzidzidzi ali panthawi imodzimodziyo monga kalasi ya Pilates imene mumakonda, simungathe kupeza nthawi yowonjezera yogwiritsira ntchito. Chachiwiri, ma studio odziwika bwino amapanga maphunziro mwamsanga. Ngakhale mutakhala ndi umembala, simungathe kukhala ndi malo omwe mumaphunzira nawo.
- Mtengo. Mapulogalamu apadera ndi okwera mtengo. Mungathe kulipira $ 30 pa kalasi imodzi pamsewu, koma mukhoza kupita ku malo ochita masewera olimbitsa thupi ndikulipiritsa $ 30 pamwezi kuti mukhale mamembala omwe amaphatikizapo makalasi oyendetsa njinga komanso zinthu zina zambiri. Mwa kuyankhula kwina, mutha kusangalala ndi mtundu womwewo wochita masewera olimbitsa thupi pamtengo wotsika kwambiri ngati mumagwiritsa ntchito studio yogulitsira.
Kusintha kwa Moyo Wathanzi
Pafupifupi zaka zisanu ndi ziwiri zirizonse, makampani ogulitsa thupi amawona kusintha kwakukulu kwa machitidwe. Kumapeto kwa zaka za m'ma 1990 ndi kumayambiriro kwa zaka za 2000, masewero akuluakulu a bokosi, monga 24 Hour Fitness ndi Life Time Fitness, analikulira, ndi malo atsopano omwe amayamba pamalo onsewa. Izi zimapereka zinthu zambiri (zosafunikira), kuphatikizapo maasitima, makhoti a tennis, mabwalo okwerera kunja, ndi mipiringidzo ya juisi, ndipo amakhoza kulipira pafupifupi chirichonse chimene akufuna-nthawi zambiri kuposa $ 100 pamwezi.
Panthawi yachuma, zocheperako zazing'ono, monga Snap Fitness ndi Anytime Fitness zinawona ziphuphu. Mwa kusunga malo ocheperako ndi oonda-opanda zofunika zofunikira za bokosi lalikulu-mamembala angapereke ndalama zochepa pa mwezi, komabe amasangalala kupeza mwayi wopanga masewera olimbitsa thupi ndi malo nthawi iliyonse.
Chomwe chinasowa, komabe, anali makalasi komanso malo okhalamo.
Pamene chuma chinayamba kutembenuka, makalasi otsogolera ophunzitsa m'mabwalo ang'onoang'ono (monga CrossFit ), anayamba kupeza nthunzi. Ndalama za malowa zinali zazikulu kuposa ndalama zazing'ono, ndipo nthawi zina zimakhala zovuta zambiri, koma ndalamazo zinali zomveka chifukwa cha ntchito yophunzitsira yomwe inaperekedwa panthawi yomwe amaphunzitsidwa. Mawu akuti, "Mwezi umodzi umembala wa maphunziro otsogolera ophunzitsa amapindula kwambiri kuposa maphunziro aumwini," anayamba kuponyedwa pozungulira.
Ndi malingaliro amenewa omwe amafalitsidwa kwa mafano ena, kutsogolera ku studio yamaphunziro olimbitsa thupi omwe mumawona lero. Ndipo iwo ali paliponse. Maphunzilo ogulitsa ndi okwera kwambiri, akuchita, ndipo amapeza zotsatira. Amapereka chikhalidwe cha mderalo ndi zolinga zawo ndi kuyankha kwawo.
Izi ndizo zonse zabwino, koma kachiwiri, chitsanzocho ndi okwera mtengo kwambiri.
Chomwe chimapempha funso-kodi nthawiyo ingakhale yotalika bwanji? N'zovuta kudziwa ndithu. Zingwe zina ndi zofunikanso zimakhala zozungulira nthawi yaitali, mofanana ndi Jazzercise ya '80s ndi Curves ya' 90, komabe palinso mwayi wobwerera kumbuyo ku bokosi lalikulu la masewera olimbitsa thupi ndi ntchito zanyumba , makamaka monga mafoni ndi Masewera olimbitsa thupi pa Intaneti amapeza nthunzi.
Chowonadi ndi chakuti, masewera aakulu a bokosi (ndi mapulogalamu opangira masewera olimbitsa thupi) nthawi zambiri amapereka makalasi omwewo omwe amawoneka mu malo osungirako zinthu, komanso kuphatikizapo zinthu zina zambiri. Pamene malo osungirako masewera olimbitsa thupi akuyang'ana pa mitengo yomwe amapereka kwa amembala awo, angasankhe kukwera masewera olimbitsa thupi ndikubwerera kumalo akuluakulu.